by @longboardfella
I was reading a book on a plane the other day that had been on my shelves for a few years: It was “Parallel Thinking” by Edward De Bono. As usual, Edward tries to get the reader to think more creatively than our usual education system has taught us. He calls our approach to learning (I am paraphrasing a little) the legacy of the Gang of Three: Socrates, Plato and Aristotle. He praises their contribution to our reasoning system in the West, then condemns them for their legacy of success resulting in our narrow adversarial approach to thinking – the approach called Critical Thinking is where we tend to look linearly at problems and choose either/or yes/no actions and to try to boil things down to the “truth” by arguing narrowly.
If you want a current example, just look at the narrow “yes it’s happening”, “no it’s not” kind of argument we are seeing about climate change and you will get the picture of how this approach plays out (particularly for lawyers who professionally take this approach as the way to seek out the truth. And guess what? A significant majority of politicians are lawyers… as De Bono himself points out.)
In contrast, De Bono encourages us to free up our creative juices, to seek truths other than yes/no… and this is the essence of his earlier “Six Thinking Hats” approach to problem solving which I have always loved – and employed many times. It ensures we put on the critical thinking “black hat” as only ONE of the six thinking hats we can use to look at a problem.
Also in this book, Parallel Thinking, De Bono makes a throwaway comment where he reflects on the impact of TV and Radio with his view that we are moving from a time where the written word was king to one where we are back in the age of oral history.
He put this view in 1993, which was before the explosion of the Internet and I believe his words are even more true in the YouTube era: if it’s not findable on YouTube, then many of the digital generation simply regard it as non-existent, or unimportant (because if it WAS important, someone would have YouTubed it…)
So what can we extrapolate from this? Well, for one thing, it says to me that in our organisations we must continue to make sure we are supporting the communication channels that people most want to use, or find most effective. So if your organisation is not providing a video channel (e.g. webinars for staff), and intranets that can search both text and visual libraries (the latter is not easy but can be done) then perhaps have a think about it… you may be missing an important channel of communications with your people. And the same is true of your customers.
But given that we know that oral communication is not always appropriate e.g. it is “too intense” to enable reflective thinking (and we see this evident today in the very simplistic arguments and sound bites of “debate” on the mainstream TV media). To help a bit, we at SMS we have put together a guide for choosing the best communications channel for a given purpose – it maps out what channels work best for different situations including whether emotion is involved. It’s our hope that using the different channels of communications more effectively might also help us move away from our black and white thinking… see my presentation on the topic here.
Let us know via some feedback if you find the communications channel information of any interest and use. We aim to make it a good guide so your comments will help. Send us a YouTube link if you care to!
Posted December 12th, 2011 / Leave a comment
categories: Blog Consulting 3.0